For Dr. Hauschka, a brand of WALA Heilmittel GmbH, we implemented the new online skin test with a link to the international online stores. With the help of the test, customers can determine their personal skin type and receive a care plan and suitable product recommendations for their skin type after completing the test. The products can be transferred directly to the shopping cart via interfaces to the existing online stores and the care plan can be saved in the personal customer account. This helps marketing to address customers individually and realize personal campaigns. Our tasks included the conception and design as part of the corporate design, the implementation and the connection to the international online stores in several languages. We use Vue.js, Tailwind and Typescript for the frontend - the backend is based on Laravel.
The product recommendations, matching the individual skin type, can be added directly to the shopping cart of the official web stores.
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